虛擬實境( Virtual Reality, VR )技術近來越來越吸引消費者注意，由於資訊科技之發展與網際網路逐漸普及。本研究應用決策實驗室分析法(Decision-making Trial and Evaluation Laboratory, DEMATEL)和網路層級分析法(Analytic Network Process, ANP)及以VR六大廠商產品之消費者為研究對象。本研究採用問卷進行資料搜集，期許由探討VR六大廠商產品之三大構面，如產品屬性、產品知識和產品涉入等構面及其屬性，分析VR新產品應用之擴散潛在因素，依各屬性於VR產品商務服務情況進行其平均滿意度、平均績效值分析及其排序與決定其理想與非理想狀況。期能提供VR廠商產品發展商務服務之參考和建議。

Virtual Reality (VR) technology has been attracting gradual attention recently, because the information technology is developed and Internet is becoming more and more popular. This study applys the approaches of both decision-making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) with the experience users of six-manufacturers VR products as research objects for questionnaires daa collecting. It is expected to determine the potential factors of diffusioning VR products through investiaging there aspects of product attributes, product knowledge and product-involved structure and their arrributes for obtaining the these attributes’ averaging satisfication and their averaging perormace, and ranking their orders and determining their ideal or non-ideal situtations. The research results are able to provide some references and suggestions to those VR manufacturers for their product development in business services.

第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究問題與目的 6
1.4 研究流程 7
1.5 研究大綱 7
第二章 文獻探討 9
2.1 虛擬實境 9
2.2 產品屬性 11
2.3 產品知識 11
2.4 產品涉入 14
2.5 研究方法文獻探討 17
2.6 小結 19
第三章 研究方法 21
3.1 資料分析方法 21
3.2 研究構面和屬性 23
3.3 研究架構 23
3.4 依DEMATEL建立影響網路關係圖 26
3.5 依據INRM決定ANP屬性之影響權重 28
第四章分析與驗證 33
4.1 DEMATEL之分析結果 33
4.2 ANP之分析結果 37
4.3 DEMATEL結合ANP成DANP 41
4.4 各屬性績效值之計算 43
第五章結論與建議 51
5.1 結論 51
5.2 建議 53
5.3 研究限制 54
參考文獻 55
附 錄一、 DEMETAL問卷 63
附 錄二、 ANP問卷 69

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