在這資訊爆量的時代，人們隨時隨地都在產生及接收大量的數位訊息，雲端系統成了處理、儲存這些大量訊息的選擇。本研究以認知-情感-行為理論為架構背景，以自我決定理論的內外在動機為個人選擇雲端系統的認知面向，情感面以PAD三維情緒模組分析使用雲端系統的情感面向，以資訊分享意圖及資訊獲得意圖為行為面向。本研究發現個人選擇使用雲端系統受內外在動機顯著正向影響支配，而三維情緒模組之間有顯著正向影響，愉悅分別顯著正向影響資訊分享意圖及資訊獲得意圖。學術上本研究發現自我決定理論的內外在動機適用於瞭解採用雲端系統的動機。實務上容易使用的界面，提供生活或工作上解決方案是讓使用者採用及持續使用雲端系統的因素。

In this era of information explosion, people generate and receive a large number of digital messages anytime and anywhere. Cloud system has become the major choice to process and store these large amounts of information. This study adopts the cognitive-affection-behavioral theory and the internal and external motivations of self-determination theory as the theoretical background for the cognitive aspect of the framework. The PAD emotion model is the affective aspect of the framework. The behavioral aspect includes intention to obtain information and intention to pass information. The results indicate that internal and external motivations have significant and positive effects on dominance which has a significant and positive effect on arousal and pleasure. Arousal has a significant and positive effect on pleasure which significantly and positively influences intention to obtain information and intention to pass information.

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究問題與研究目的 4
第四節 研究重要性與貢獻 5
第五節 研究範圍與對象 5
第六節 研究流程 6
第二章 文獻探討 9
第一節 認知(Cognition)、情感(Affection)、行為(Behavior)理論 9
第二節 自我決定理論(Self-determination Theory; SDT) 11
第三節 內在動機(Intrinsic Motivation)及外在動機(Extrinsic Motivation) 12
第四節 PAD三維情緒模組 15
第三章 研究方法 19
第一節 研究架構與研究假說 19
第二節 研究變數操作性定義與衡量 21
第三節 問卷設計 28
第四節 資料蒐集方法 30
第五節 資料分析方法 30
第六節 共同方法變異問題處理與檢測 33
第七節 前測問卷分析結果 34
第四章 資料分析 41
第一節 正式問卷發放 41
第二節 樣本結構及衡量題項敘述性統計分析 42
第三節 共同方法變異檢測 48
第四節 信度與效度分析 52
第五節 模型檢測－結構模式 59
第五章 結論與建議 67
第一節 結論 67
第二節 管理意涵與貢獻 68
第三節 研究限制與未來研究建議 72
參考文獻 75
附錄一、前測問卷 89
附錄二、英文原始量表 91
附錄三、前測共同方法變異檢測－探索性因素分析 93
附錄四、前測共同方法變異檢測－驗證性因素分析 94
附錄四、前測共同方法變異檢測－驗證性因素分析(續) 95
附錄五、前測模型配適度檢測 96
附錄六、前測各構面量表收斂效度分析 97
附錄七、前測區別效度分析暨變數相關係數表 99
附錄八、前測各構面信度分析 100
附錄九、正式問卷 102

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