隨著軟硬體技術的成熟及網際網路的普及，電子遊戲產業正蓬勃發展，如何有效評估遊戲廠商的績效成了重要的課題。本論文建構一個適用於電子遊戲產業的網路資料包絡分析模型，選出20家電子遊戲廠商進行績效評估，將廠商的內部中間效率與整體效率視作不同的目標方程式，使用多目標規劃法求解各部門效率及整體效率，並將網路資料包絡分析與傳統資料包絡分析效率結果做亂度的比較。本論文最後觀察各部門效率及整體效率的相關性，並以常用的財務比率與效率結果進行相關性分析，供決策者做參考。

With the maturity of software and hardware technology and the popularity of the Internet, the video game industry has been booming. How to effectively evaluate the performance of game companies has become an important issue. This research constructs a network data envelopment analysis(NDEA) model for the video game industry, and conducts the case study with 20 video game companies to evaluate the performance. The departmental efficiency and overall efficiency of the company are regarded as different objective functions in the multi-objective programing model. This method can calculate the efficiency of the firm and each department. Besides this work observes the correlation between efficiency with nations and financial ratios. The results are expected to provide meaningful insight to the industrial decision makers.

中文摘要 I
Abstract III
目錄 V
圖目錄 VII
表目錄 IX
第一章 緒論 1
第一節 研究動機 1
第二節 研究架構及流程 2
第二章 文獻探討 5
第一節 資料包絡分析 5
第二節 網路資料包絡分析 8
第三節 多目標規劃 11
第四節 電子遊戲產業概述 12
第三章 研究方法 15
第一節 模型參數描述 15
第二節 多目標網路資料包絡分析模型 16
第三節 資料蒐集 18
第四節 系統架構 19
第四章 案例研究 21
第五章 結論與未來研究方向 33
第一節 結論 33
第二節 未來研究 33
參考文獻 35
附錄一:專利資料爬蟲 38
附錄二:FACEBOOK GRAPH API 40
附錄三:LINGO程式碼 42
附錄四: 電子遊戲業資料 46

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