台灣東部海域擁有相當豐富之鯨豚資源，因此自1997年賞鯨活動於石梯港發跡後便蓬勃發展，根據動物福利基金會統計台灣曾被評為世界賞鯨業發展最快速的國家之一，然而在缺乏有效的賞鯨規範及管理下，大量的賞鯨船隻及遊客伴隨而來的可能對鯨豚產生衝擊，為使台灣之賞鯨生態旅遊在遊憩外同時支持賞鯨活動永續發展，固本研究假設建立使用者付費之保育金制度以支持賞鯨管理政策之情境，分析遊客對不同賞鯨管理政策之偏好及其願付價值，而本研究以選擇實驗模型(Choice Experiment)估計不同區域之賞鯨遊客對賞鯨衝擊減緩方案之偏好及願付價值差異，並採用屬性「船班管理」、「賞鯨船接近鯨豚需怠速距離」、「同群鯨豚共賞船隻數量限制」、「船隻操作規範」納入模型中考量。
本研究結果顯示:(1)根據RPL模型結果，多數遊客偏好改變現況，且「增加船班管理」、「規範船隻遭遇鯨豚時需怠速距離」、「限制同群鯨豚之共賞船隻數」、「增加船隻操作規範」將可以提升賞鯨遊憩管理效用;(2)根據LCM(潛在類別分析)與獨立樣本t檢定之結果，遊客之社經背景及旅遊體驗如不同區域之賞鯨遊客、不同旅遊形態、對共賞船隻之忍受程度、是否加入保育團體等因子皆對於賞鯨衝擊減緩方案願付價值上達顯著差異;(3)而根據RPL模型估計之屬性層級願付價值，發現從遊客角度「增加船班管理」、「規範船隻距離鯨豚50公尺需怠速」、「規範共賞船隻數2艘」、「增加船隻操作規範」能為整體賞鯨管理帶來最高經濟效益。

There are abundant resources of cetaceans and dolphins in the eastern water of Taiwan, whale-watching activities has been booming Since it began in Shitih Harbor 1997, According to the statistics of the International Fund for Animal Welfare, Taiwan's whale-watching activities was rated as one of the fastest-growing countries in the world.However,under the situation that without any effective regulation of whale watching,a large number of whale-watching boats and tourists are accompanied with impact of whale and dolphin. In order to make Taiwan’s whale watching activity can support self-management of sustainable development, our research aim to establish a user pays conservation fund system to support the budget of whale-watching management, and Choice experiment was used to estimate the preferences of whale-watching tourists on diffenent whale-watching policy and willingness to pay.
In this reaserch, whale watchung management attributes including time table Management, Distance of idle speed when encounter dolphin or whale ,Restrictions on surrounding boats for the same group of dolphin or whale, Regulation of boat operating, were included in this model.
The results of this study show that: (1) According to the results of the RPL model, most tourists prefer to change status, and increase time table Management, Distance of idle speed when encounter dolphin or whale ,Restrictions on surrounding boats for the same group of dolphin or whale, Regulation of boat operating,will increasing the utility of whale watching management.(2) According to the results of the LCM model and the independent sample t test, and the background and travel experience of tourists, such as whale-watching tourists in different regions, different forms of tourism,the tolerance of surrounding boats, and join conservation groups or not, are all significant differences in the value of the whale-watching management; (3)According to the RPL model's estimated value of the each attribute & level, it was found that “increase ship management”, “regulate the vessel should idle at 50 meters when encounter the dolphin or whale”, “limit the sourrounding boats,” and “ Increasing the Code of boat operation” can bring the highest economic benefit to overall whale management.

第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究範圍說明 2
第三節 研究對象 8
第四節 研究架構 8
第二章 文獻回顧 11
第一節 船隻對鯨豚的影響 11
第二節 國內外之賞鯨規範 17
第三節 選擇實驗法應用於生態旅遊管理 21
第三章 研究方法 25
第一節 研究方法 25
第二節 賞鯨衝擊減緩方案屬性及層級設計 31
第四章 研究設計 37
第一節 研究訪談諮詢 37
第二節 研究問卷設計 40
第三節 受訪遊客社會經濟背景及旅遊行為分析 43
第五章 賞鯨衝擊減緩方案效用函數估計結果 49
第一節 賞鯨衝擊減緩方案效用模型變數定義 49
第二節 CL條件參數邏輯特與RPL隨機參數邏輯特估計結果 50
第三節 賞鯨遊憩衝擊減緩方案潛在類別分析 55
第四節 賞鯨遊憩衝擊減緩方案願付價值評估計 57
第五節 賞鯨遊憩衝擊減緩方案探討 58
第六章 結論與建議 63
第一節 結論 63
第二節 建議 66
第三節 研究限制及未來研究建議 68
文獻來源 70
中文部份 70
英文部份 72
相關網頁資料 77
附錄一 研究問卷範例 79
附錄二 賞鯨衝擊降低管理方案SPSS直交設計表 82
附錄三 問卷版本組合表 83
附錄四 前測研究問卷 84

中文部份

古詩涵（2013）。探討台灣賞鯨活動對鯨豚衝擊認知之研究。中國文化大學觀光事業學系碩士論文。

交通部觀光局(2002)。2002年台灣生態旅遊年，生態旅遊一般性規範彙編。

吳忠宏, 黃文雄, 李介祿, & 李雅鳳(2007)。旅遊動機, 滿意度與忠誠度之模式建構與驗證:以宜蘭賞鯨活動為例. 觀光研究學報, 13(4), 347-367.

宋秉明, 周蓮香, & 游文志. (2000). 從生態衝擊的觀點探討台灣地區賞鯨規範之制定. 戶外遊憩研究, 13(4), 51-68.

李幸蓉（2002）。從遊客的角度探討花蓮港賞鯨活動之解說服務。國立東華大學觀光暨遊憩管理研究所碩士論文。

邱文彥、梁明煌等(2007)。台灣鯨豚資源永續發展與地區社經活化之研究－子計畫五：台灣賞鯨永續發展之法制、管理與公私協力策略研究(I、II)，永續會。

游文志（2000）。花蓮縣石梯海域賞鯨船對鯨豚行為之影響。國立東華大學自然資源管理研究所碩士論文。

黃文姍（2003）。生態標章制度建構之探討─以賞鯨事業為例。國立東華大學環境政策研究所碩士論文。

楊榮吉（2009）。台灣賞鯨產業管理模式之研究–最適控制理論之應用。國立臺灣海洋大學海洋事務與資源管理研究所碩士論文。

練淑貞（2010）。賞鯨生態旅遊知覺價值與旅遊需求之探討。國立東華大學社會發展學系碩士班碩士論文。

謝嘉煌（2012）。宜蘭海域的鯨豚生態監測與賞鯨船對鯨豚之影響。國立宜蘭大學動物科技學系碩士班碩士論文。

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相關網頁資料

周蓮香 (2007)台灣鯨豚保育的歷程。生態台灣季刊第15期。http://ecology.org.tw/publication/15/sousachinensis15-5.htm

中華鯨豚協會 (2017)走過賞鯨二十年。
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娛樂漁業管理辦法-漁業目-中央法規-行政院農委會漁業署http://www.fa.gov.tw/cht/LawsCentralFisheries/content.aspx?id=17&chk=76cc8fe4-de25-4a4f-8a46-bdfd838601cc¶m

法務部-全國法規資料庫-野生動物保育法第18條(民國 102 年 01 月 23 日修正) http://law.moj.gov.tw/LawClass/LawSingle.aspx?Pcode=M0120001&FLNO=18

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http://www.whalewatching.org.tw/go/sc/map.htm