擴增實境(Augmented Reality, AR)的軟硬體技術逐漸成熟，促使Mobile Augmented Reality(MAR)成為近年來熱議的新興技術領域。MAR因具有創新與獨特的資訊呈現能力，使得各方產業都對嶄新的MAR技術躍躍欲試，紛紛希望使用此技術來展現自家產品的特色與優勢。然而，一般MAR應用開發都是需要依靠專業人員的協助且索價不菲，對於無工程背景的人來說更是相對困難，這些因素往往讓大多數人只能望而卻步。

本研究提供結合移動端及網頁端的AR製作系統，將複雜的開發製作過程涵蓋於系統當中，透過簡易的網頁操作介面讓商家可以選擇適合的主題樣板來製作商品的行銷專案。利用這些樣板，商家無須撰寫任何程式就可以很快地建置出自己的MAR行銷互動內容，並且讓客戶利用手機或平板體驗這些AR互動式應用的功能，從而節省商家大量的系統開發成本。此外，當商家做任何MAR產品行銷的內容更新時，客戶端也無需重新下載裝置上的應用程式，即可立即獲得最新的AR內容。

本研究已實際多次應用於商家的主題行銷與導覽遊戲，從實務經驗中改進本系統的樣板功能與研發新內容。確實可藉由本系統讓無專業背景知識的人也能輕鬆地製作出有趣和專業並存的客製化MAR內容。

Mobile Augmented Reality (MAR) has become an emerging technology in recent years due to the technologies in both software and hardware of AR are getting matured. AR technologies has the ability to present information in a creative manner, thereby motivating the great intention from various industrial companies want to highlight the unique features of their products. However, developing AR applications usually requires professional skills and is often expensive. Therefore, those companies without technical background and financial supports often turn away from it for this reason.

This study proposes an agile production system for MAR interactive promoting application, which internally encloses the complex development and production process. This System provide easy-to-use interfaces for product sellers to use a number of templates to customize MAR Apps for their product promotion. With these templates, the MAR Apps for product promotion can be quickly produced without having to design any programs and product customers can experience these MAR Apps on their phones or tablets. Hence, this MAR Apps production system can significantly save the development costs. In addition, when the product sellers update the content of the Apps, the customers can immediately view the newest content without having to download the App again.

This study has been applied many times to practical applications of theme parks to improve the templates provided by the proposed system. It has been proved that this system can make it easy for people without professional background to produce interesting and professional customized MAR Apps.

第一章 緒論 1
1.1 研究動機 1
1.2 研究目的與貢獻 2
1.3 研究範圍與限制 3
1.4 論文章節概要 4
第二章 相關背景 5
2.1 擴增實境的製作方式 5
2.2 擴增實境的軟體開發工具 7
第三章 擴增實境的需求分析 9
3.1 平台調查 9
3.2 樣板設計 12
3.3 系統設計 14
第四章 系統架構 15
4.1 擴增時境套件 17
4.2 存取伺服器 19
4.3 網頁端系統 20
4.4 移動端系統 24
第五章 實驗結果與討論 31
5.1 系統功能 31
5.2 樣板應用 35
5.3 案例展示 39
5.4 實驗討論 42
第六章 結論與未來展望 47
6.1 結論 47
6.2 未來展望 47
參考文獻 49
附錄 51

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