近年來世界各國環保意識抬頭，因應石油能源耗竭危機與地球暖化，各國政府陸續宣布停產及停售汽、柴油車等相關政策，鑑於此各大車廠開發低污染綠能電動車輛已勢在必行；本研究將深入探討消費使用者對於純電池動力電動車（Battery Electric Vehicle，BEV）的使用態度與後續之使用意圖。
過去學者探討了許多影響使用行為及新科技接受之因素，會以「理性行為理論（Theory of Reasoned Action；TRA）」、「計畫行為理論（Theory of Planned Behavior；TPB）」或「科技接受模式（Technology Acceptance Model；TAM）」內之相關變數來進行探討，本研究將以上述理論其中變數之知覺有用性、知覺易用性、主觀規範影響其使用態度，再進而影響到後續之使用意圖。本研究另將實際控制做為使用態度與使用意圖之間的調節變數，推導出本研究之架構。
本研究以問卷發放方式進行資料收集，以台灣一般居民為研究對象，發放時間為2019年5月20日至2019年6月20日，回收之有效樣本為281份。研究結果理論貢獻為知覺有用性、主觀規範會正向影響使用態度，且使用態度也會正向影響後續使用意圖；而實務上則是建議國內政策面可參考目前推行電動車產業相對成功之國家，其政策及相關配套措施，且適時的推廣，另車商可搭配優惠促銷活動，增加消費者的使用意圖，進而提高其購買意願。

In recent years, the rise of environmental awareness around the world, in response to the depletion of oil energy crisis and global warming, governments are announced shutdown and stop the sale of gasoline, diesel and other relevant policies, in view of this major automakers to develop low-pollution electric vehicle has the green energy potential It is imperative; this study will delve into the consumer 's attitude towards the use of the Battery Electric Vehicle ( BEV ) and its subsequent use intentions.
Over the past scholars have explored a number of factors affect the behavior and acceptance of new technologies, will be "rational behavior theory (Theory of Reasoned Action; TRA)", "theory of planned behavior (Theory of Planned Behavior; TPB)" or "Technology acceptance model The related variables in ( Technology Acceptance Model ; TAM ) are discussed. In this study, the perceptual usefulness, perceived ease of use, and subjective norms of the variables affect their use attitudes, which in turn affects the subsequent use intentions. In this study, the actual control is used as the adjustment variable between the use attitude and the use intention, and the structure of the study is derived.
In this study, a questionnaire distributed approach to data collection, effective sample of the general population to Taiwan for the study, release time for the May 20, 2019 to June 20, 2019, the recovery of 281 copies. The theoretical contribution of the research results is perceptual usefulness, subjective norms will positively affect the attitude of use, and the attitude of use will positively affect the subsequent use intentions; while in practice, it is recommended that the domestic policy can refer to the current relatively successful implementation of the electric vehicle industry. With its policies and related supporting measures, and timely promotion, other car dealers can match promotional activities to increase consumers' intentions to use, thereby increasing their willingness to purchase.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 7
第一節 電動車發展歷程與分類定義 7
第二節 電動車產業現況與發展趨勢 10
第三節 行為理論 18
第四節 知覺有用性 23
第五節 知覺易用性 23
第六節 主觀規範 24
第七節 使用態度 24
第八節 實際控制 25
第九節 研究架構 28
第三章 研究方法 29
第一節 研究對象 29
第二節 研究變數之操作型定義與假設彙整 29
第三節 變數衡量方法 30
第四節 資料分析方法 37
第四章 研究結果 39
第一節 敘述性統計分析 39
第二節 信度分析 43
第三節 效度分析 46
第四節 結構方程模型分析 53
第五節 小結 58
第五章 結論與建議 61
第一節 研究貢獻 61
第二節 研究限制及未來建議 64
參考文獻 65
附錄一 73

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