市場需求及競爭環境的變化使企業產品面臨淘汰及過時的窘境，過時產品固有資源的價值也將隨之流逝，而老企業在多年的經營下，所發展出的核心資源或資源組合，亦可能使老企業落入核心僵固的圈套中；在這樣的制約狀況下，老企業將迫切地需要資源價值的重建之道。而老企業空有著價值流失的資源，就如同隨創理論中所描述之資源困乏的情境，故本研究將以隨創理論為基礎，探討老企業在受到制約的情境下，如何辨識過時產品固有資源的價值？以及，如何重建過時產品固有資源的價值？本研究藉由實務個案的觀察以及學術理論的考證，發現老企業的過時產品固有資源蘊含了豐富的社會價值，能利用資源富餘的社會價值來彌補物理價值的不足，並得以在社會建構中發揮優勢，驅動固有資源價值的物理建構。而受限於核心僵固及路徑相依影響的老企業，更可藉由外部利害關係人來取得固有資源價值重建的線索。此外，本研究亦關注到「歷史」作為社會建構中可被老企業利用的資源，能以賦予歷史意義的方式為固有資源增添價值，並透過「象徵」和「群聚」的方式得到強化，使歷史意義的價值得以被善用。然而，本研究發現亦指出歷史意義與產品印象相衝突的可能性，並透過案例脈絡的分析提供了相應的解套方式。本研究不僅為隨創理論及資源基礎觀點的銜接作出貢獻，提供架構化的資源價值重建方式，並回歸本研究最初的目的－解決管理實務問題，而為老企業所遭逢的困境指出一條可行之道。

Market demand and shifting competitive environments may eliminate corporate products or make them obsolete. Outdated products can still be driven out of the market, even if its original resources have value. The core resources or resource combinations that old corporations develop during its many years of operation can entrap the enterprise into the core rigidity trap. Under such limitations, old corporations direly need to reconstruct resource value. The situation in which old corporations holding on to resources with depreciating value is a resource-deficient scenario in the theory of bricolage. This study uses the theory of bricolage as basis to analyze how old corporations under limitations can recognize the value of original resources? Also, how can a product's value of original resources be reconstructed? This research took the case study observation approach combined with theoretical analysis and found that rich social values are still attached to the original resources of outdated products. Therefore, it is possible to use the abundant surplus of social values to supplant the deficiencies in real worth, and make use of the advantages during the construction of society. The method can set in motion the physical construction of the value of original resources. Old corporations limited by core rigidity and influenced by path dependence can use external stakeholders to obtain clues for the reconstruction of the value of original resources. Also, this study discussed the function of history as a resource that old corporations could deploy in the social construct project. Historical significance can provide supplemental value to original resources, and further augmented by symbolism and clustering. This study found that there may be clashes between historical significance and product impression, and solutions to this issue are provided through contextual analyses of the case study. This study contributes to the connection between the theory of bricolage and the resource-based view, thereby providing a framework for resource value reconstruction. Also, the study's original aim to find a solution to case management problems can provide old corporations with a path to resolve the challenges that they face.

第一章 緒論 1
第二章 文獻探討 9
第三章 研究方法 19
第四章 研究結果 29
第五章 結論與討論 49

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