環境快速變遷，企業為了因應產品生命週期縮短、資訊普及快速流動，企業研發成本隨之提高，「開放式創新」由Henry Chesbrough提出，學者認為企業應採行開放式創新，透過企業與外部資源互動以降低研發成本提升企業績效。本研究加入新產品開發概念，從不同角度探討開放式創新對新產品績效之影響，發現企業在新產品開發的過程中使用不同的開放式創新能更有效地提升新產品績效。本研究對台灣541家台灣上市上櫃電子製造業為研究樣本，其中研究期間為2016至2018年三個年度，透過公司年報、經濟新報資料庫蒐集相關資料。本研究結果發現開放式創新對新產品績效與新產品創新程度提升有正向顯著關係，但是開放式創新對新產品數量增加無顯著關係，然而若將企業採行開放式創新加入新產品開發中不同階段進行分類，發現公司若在設計階段採用開放式創新，將使得其新產品創新程度增加；而若在製造階段採用開放式創新，則新產品數量則會提升。本研究擴展開放式創新與新產品績效間的關係，能提供理論與實務討論或採用開放式創新時重要的參考依據。

In order to cope with the shortened product life cycle and the rapid flow of information, the research and development costs of enterprises have increased. The idea of "open innovation" was first proposed by Henry Chesbrough, who believed that enterprises should adopt open innovation, interact with external resources to reduce R&D costs and improve corporate performance. Therefore, this study incorporates the concept of new product development and explores the impact of open innovation on performance from different perspectives. Specifically, this study uses the analysis of 541 listed high-tech companies in Taiwan during 2016 to 2018 by collecting annual reports and TEJs’ financial data. The results of the study found that open innovation has a significant relationship with the performance and improvement of new products, but not with the quantities of new products. The results also show that firms adopting open innovation in the design stage of new product development can achieve better products innovation; adopting open innovation in the manufacturing stage can have more new product quantities. This study expands the understanding regarding the relationship between open innovation and new product performance, and provides important implications for theory and practice.

第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 6
第三節 研究流程 8
第貳章 文獻回顧與假說推導 11
第一節 新產品之定義 11
第二節 創新 12
第三節 開放式創新 12
第四節 新產品開發 23
第參章 研究方法 31
第一節 研究架構 31
第二節 資料樣本與來源 32
第三節 變數定義及衡量方法 33
第四節 資料分析方法 38
第肆章 實證結果 39
第一節 樣本描述 39
第二節 迴歸分析結果 42
第三節 小結 45
第伍章 結論與建議 55
第一節 研究結論 55
第二節 理論意涵與管理貢獻 58
第三節 研究限制與後續研究方向 61
第陸章 參考文獻 63

吳思華、許牧彥、謝邦昌、鄭宇庭、黃文璋（2013）。台灣地區第三次產業創新活動調查研究
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