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作者:許庭瑄
作者(英文):Ting-Hsuan Hsu
論文名稱:擴充中文情感詞庫於行銷推薦分析之研究
論文名稱(英文):Research on Expanding Chinese Emotional Lexicon for Marketing Recommendation Analysis
指導教授:侯佳利
指導教授(英文):Jia-Li Hou
口試委員:林耀堂
劉英和
口試委員(英文):Lin-Yai Tang
Ying-Ho Liu
學位類別:碩士
校院名稱:國立東華大學
系所名稱:資訊管理學系
學號:610735007
出版年(民國):108
畢業學年度:107
語文別:中文
論文頁數:49
關鍵詞:情感分析情感詞庫單純貝氏分類法K-近鄰演算法支持向量機
關鍵詞(英文):Sentiment AnalysisEmotion LexiconNaïve BayesK-Nearest Neighbor AlgorithmSupport Vector Machine
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文字是人們彼此溝通的工具,社群網站與通訊軟體的發達改變人們溝通的方式,同時產生大量值得分析的文字資料,透過文字探勘中的情感分析可以將這些文字分析並產生其價值。然而中文語句分析尤為困難,詞是中文裡的基礎單位,中文不像英文在字詞間有空格做為詞與詞的分隔,須透過斷詞處理來分隔中文字詞,因此如何正確的斷詞來進行情感分析一直是正確判斷語句所表達涵義的關鍵問題。

在情感分析中情感辭典扮演很重要的角色,目前有許多情感分析的研究,並且建立很多情感辭典,然而因為中文具有簡體、繁體及各地區文化的差異用語等問題,因此只基於單一情感辭典做情感分析所得到的結果可能不如預期。

本論文以中文多語境情感詞彙分析研究(凃欣妤, 2018)所整理的情感辭典為基礎加入北京清華大學李軍建構的中文褒貶意詞典以及元智大學禹良治教授建構的中文維度型情感詞典進行擴充,以京東商城及Mobile 01中的評論作為中文簡體及繁體的實驗語料,並使用支持向量機、K-近鄰演算法及Naïve Bayes三種演算法進行情感分類,以此來分析透過不同語境下的中文情感辭典在結合後是否能夠更正確的分析語句情緒。實驗結果表明結合不同語境下的情感辭典可以改善情感分類的結果,提高正確率,使得正確率達到97%。
In the sentiment analysis, the emotion lexicon plays a very important role. There are many sentiment analysis studies and emotion lexicons are established. Chinese is divided into Simplified Chinese and Traditional Chinese. And due to different cultural in various regions. If only based on single emotion lexicon, the result of sentiment analysis may not be as expected.

Based on the emotion lexicon compiled by Analysis of Sentiment Vocabulary in Chinese Multilingualism (Tu Xinyu, 2018), this thesis expand the lexicon by adding the Chinese dictionary constructed by Beijing Tsinghua University and Chinese Valence-Arousal Words constructed by Professor Yan Liangzhi of Yuanzhi University. The experimental corpus is from the comments in Jingdong and Mobile 01. Using support vector machine, K-nearest neighbor algorithm and Naïve Bayes algorithm as the model of sentiment analysis.
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 2
1.3 研究目的 4
1.4 論文架構 4
第二章 文獻探討 5
2.1 情感分析 (Sentiment Analysis) 5
2.2 情感辭典 6
2.3 CKIP 8
2.4 Jieba 9
2.5 Word2Vec 10
2.6 K-近鄰演算法(K Nearest Neighbor, KNN) 11
2.7 單純貝氏分類法Naïve Bayes(NB) 11
2.8 支持向量機分類方法(Support Vector Machines, SVM) 12
2.9 ROC曲線(Receiver Operating Characteristic Curve) 12
第三章 研究方法 15
3.1 實驗流程 15
3.2 中文情感辭典 16
3.3 語料收集 17
3.4 文本預處理 19
3.5 獲取特徵詞向量 21
第四章 實驗結果 23
4.1 實驗資料說明 23
4.2 實驗一 23
4.3 實驗二 33
4.4 實驗三 37
4.5 實驗四 38
4.6 實驗五 41
第五章 結論 43
第六章 未來研究建議 45
參考文獻 47

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