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Applying the sales of brunch major ingredients, including frozen meat, pickled food, flour, fresh milk, other dairy products, refined tea, and stock price of Charoen Pokphand Enterprise (Taiwan) Co., Ltd, the purpose of this paper is to study their lead-lag relation to Taiwan's business cycles. The thesis applies the data published by the Department of Statistics, the Ministry of Finance; Taiwan's National Development Council; and Taiwan Economic Journal. The sample period covers from January 2000 to December 2019, totaling 240 months. The results of the research are as follows：
1.The sales of the six major ingredients all lead the economy in reaching the bottoms, thanks mainly to the government’s timely promotion to the economy to stimulate private consumption, thereby supporting the brunch-related industries. Before the economy rises from the bottom, the private consumption has driven upward the sales of the brunch-related ingredients.
2.The sales of the six major ingredients all lag the economy in reaching the peaks. Firms can use the status of the economy as a leading indicator in order to adjust the inventory of the ingredients and labor allocations, or to extend the operating hours to maximize the utilization of productions and efficiency of business.
3.As for the stock price of Charoen Pokphand Enterprise, it leads the economy in reaching the bottoms. It follows that the stock price can be used as a leading indicator for brunch-related firms especially around the bottoms of economy to prepare for the incoming recovery of the economy.
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