在當代臺灣建設業的市場上，雖然不及一些新興網路世代的產物擁有爆炸性的產品及企業出現，時代的變遷加上經濟蓬勃發展，及現代化讓人擁有更多居住品質需求，同時帶動建設產業的發展。建設業也擁有火車頭產業之稱，可以代表一個國家整體發展情形，而在臺灣其中有幾家建築業企業表現特別亮眼，分別是、長虹股份有限公司、華固建設股份有限公司、遠雄集團的遠雄建設以及興富發集團的興富發建設表現特別亮眼，這四家在建築業的市場擁有一席之地，雖然都是在台灣建築業的佼佼者，各種不同的條件跟環境之下，發展出不同的策略去在臺灣建築業的市場上殺出自己的領域，也因如此本研究要運用動態競爭中的競爭者圖像來探討這四家建設業作為樣本廠商來探討彼此之間的市場策略及競爭關係。
本研究將近20年樣本廠商的建案分為建案數及建案的戶數，利用衛星定位的方式設定為樣本廠商的市場共通性，得出樣本廠商在這20年間於北區市場及台灣全區市場布局進行分析，及依據樣本廠商的資產規模設定為建設業樣本廠商的資源相似性。為了能更客觀的分析，本研究將20年的資料分為4個區間，藉此觀察每個時空樣本廠商的市場佈局，再由4個樣本廠商分別作為焦點廠商來得出數張競爭者圖像進行觀察分析。
根據本研究歸納出以下結論:在競爭者圖像可以觀察到在2000年初4家樣本廠商多著重於台北市及新北市市場，彼此的市場相似性及資源相似性並沒有顯著的差別，也沒有顯著的競爭對手。到慢慢到後期遠雄建設對於多個市場積極進攻，而到後期對於四家樣本廠商都是遠雄為最大的競爭對手，而對於遠雄來說興富發建設在台灣全區的市場佈局比遠雄建設更為著重，也因此到後期遠雄建設視興富發建設為最主要的競爭對手。本研究也發現，擁有不同的資產量的廠商對於市場上擁有不同的決策方向，樣本廠商會因自身發展狀態，整體建設業市場和整體經濟環境、政府政策、大環境走勢等都會影響樣本廠商進行不同決策模式。

The modern Taiwanese construction industry may not bring the same excitement as products from the emerging Internet industry, the changing times combined with the booming economy have raised people's needs for a certain quality of living and driven development in the construction industry. The construction industry is known as an economic driver, representing the country's overall development. In Taiwan, several construction companies have performed well, particularly Chong Hong Construction Co. Ltd., Huaku Development Co. Ltd., Farglory Land Development Co. Ltd. of Farglory Group, and Highwealth Construction of Highwealth Group, which have positioned themselves well in the market. These four companies are all market leaders in Taiwan's construction industry and have developed different competitive strategies depending on various conditions and environments. Thus, this study explores market strategies and competitive relationships amongst these four construction companies, as the study sample, by analyzing their image and dynamic competition.
This study divided the sample companies’ projects from the past 20 years by the number of projects and units built. Satellite positioning was used to determine the market commonality of the sample companies and analyze the market layout in northern Taiwan and the entire Taiwan market in the past 20 years. Resource similarity was determined according to the asset sizes of the sample companies. For an objective analysis, this study divided the 20 years of available data into four intervals to observe the market layout of the sample companies in each space-time interval. Several competitor images were constructed for observation and analysis by focusing on the sample companies.
The results show that in terms of competitors' images, the four sample companies focused on the Taipei City and New Taipei City markets in the early 2000s. There is no significant difference in their market and resource similarities vis-à-vis one another, and they had no significant competitors. However, later, Farglory Land Development actively expanded to multiple markets and became the biggest competitor amongst the sample companies. For Farglory Land Development, the market layout of Highwealth Construction in Taiwan was more important than its own; therefore, it regarded Highwealth Construction as its most significant competitor. This study also found that companies with different asset sizes make different decisions, with the sample companies utilizing different decision-making models based on their development status, overall construction industry market status, overall economic environment, government policies, and broader environmental trends.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 5
第一節 建設業的定義 5
第二節 理論基礎與文獻回顧 6
第三章 研究方法 13
第一節 研究架構 13
第二節 研究分析方法 14
第三節 研究樣本 17
第四節 研究樣本市場表現 25
第四章 研究分析及結果 31
第一節 建設業者市場之分析 31
第二節 建設產業間競爭者圖像 50
第三節 建設產業間競爭者關係 66
第五章 研究結論與建議 67
第一節 研究結論 67
第二節 研究貢獻 69
第三節 研究限制及建議 69
參考文獻 71
附錄 72

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