本文旨在探討服務品質，知覺易用，網路口碑與消費者對評論的態度對網路訂房使用意願之關聯性研究。以曾使用過網路訂房系統的消費者為研究對象，樣本蒐集方式採用問卷調查法進行，樣本蒐集期間為2020年9 月1日至2020年12月30日止，回收有效樣本共計513份，以Statistical Products and Services Solutions系統用以進行敘述性統計分析及信效度分析，藉以測量量表的可靠性及一致性，以結構方程模型(Structural Equation Modeling)進行整體模型之分析。研究結果顯示，知覺易用對態度有顯著正向之影響，服務品質、網路口碑及態度對使用意願亦產生顯著正向之影響，態度在知覺易用與使用意願間具有完全中介效果。研究結果說明網路訂房系統應及時針對消費者之使用體驗及相關回饋進行平台優化及網路客服人員的培訓，強化其網路訂房系統之易用性，進而影響消費者的態度，最終提升消費者對平台的使用意願。研究結果期能提供網路訂房系統業者及相關從業人員營運上之參考。

The thesis of this paper is to investigate the relationship between service quality, perceived ease of use, the eletronic word-of-mouth and consumers' attitudes towards reviews and their willingness to use online hotel booking platform. Taking consumers who have used the online room booking platform as the research object, the sample collection method was conducted by questionnaire survey. The sample collection period was from September 1, 2020 to December 30, 2020, and a total of 513 valid samples were recovered. Statistical Products and Services Solutions system was used for descriptive statistical analysis and reliability and validity analysis to measure the reliability and consistency of the scale, and Structural Equation Modeling was used to analyze the overall model. The research results show that perceived ease of use has a significant positive impact on attitudes, and attitudes between service quality and the eletronic word-of-mouth also have a positive impact on willingness to use: attitude as a mediator. The research results show that the online hotel booking platform should optimize the platform and train the online customer service personnel in time for the consumer's experience and related feedback, strengthen the usability of online hotel booking platform, and then affect the attitude of consumers and ultimately increase the willingness of users to use the platform. The research results can provide a reference for the operation of the online hotel booking platform operators and related practitioners.

謝誌 I
中文摘要 II
Abstract III
目 錄 IV
表 目 錄 VI
圖 目 錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究架構與流程 4
第二章 文獻探討與假說建立 7
第一節 服務品質 7
第二節 知覺易用 10
第三節 網路口碑 12
第四節 態度 15
第五節 使用意願 18
第六節 假說發展 20
第三章 研究方法 25
第一節 研究架構 25
第二節 問卷設計與內容 30
第三節 資料收集方法 32
第四節 資料分析方法 34
第四章 實證研究與分析 37
第一節 敘述性統計分析 37
第二節 信效度分析 42
第三節 相關性分析、結構方程模型分析 47
第四節 單因子變異數分析 55
第五章 結論與建議 59
第一節 研究結論 59
第二節 學術意涵 60
第三節 實務建議 61
第四節 研究限制及後續相關研究之建議 62
參考文獻 63
附錄一 78
附錄二 84

王易 (2015，3月25日) 。一年四億天的威力 Priceline打造線上旅遊王國。天下雜誌。2020年3月17日，取自: https://reurl.cc/gMrWvp
王怡如 (2015)。網路口碑、口碑接受度、聯繫強度與購買意願關係之研究:以網路郵購服飾品牌「lativ」為例。嶺東科技大學企業管理學系碩士論文
王俊欽 (2007)。產品知識，行銷通路對消費者態度及消費者購買意圖之影響-以台灣生技保健食品為例。國立成功大學企業管理學系碩士論文
環球旅訊 (2019，4月1日)。在線旅遊預訂趨勢：OTA主導地位遭遇雙面夾擊。每日頭條。2020年3月22日，取自: https://kknews.cc/travel/vra62vy.html
林靖珉 (2016)。網路口碑對消費者購買意願影響之研究-以美妝品為例。國立屏
東大學行銷與流通管理學系碩士論文。
林宗良與黃秀卿 (2014)。應用整合科技接受模式探討國際觀光飯店消費者網路 訂房行為。運動休閒管理學報，11(3)，71-86。
林瑞雲 (2012)。影響電子口碑行銷之研究-以美妝產業為例。國立中央大學資訊管理學系碩士論文。
李杰倫 (2014)。負面評論對消費者產品態度的影響力。國立中央大學碩士論文。
何雍慶、蘇子炘與張永富 (2004)。消費者體驗與訊息處理路徑對品牌延伸購買態度之影響。行銷評論，1(1)，1-19。
何苔麗、徐慧霞與章家誠 (2012)。手機應用程式服務使用態度及再購意願研究:以蘋果公司的 App Store 為例。中華科技大學學報，50(1)，166-186。
冼卉堉 (2013)。Facebook適地性打卡行為與網路口碑關聯性之研究─ 以宜蘭餅發明館為例。中國文化大學資訊傳播學系碩士論文。
周君倚與陸洛 (2014)。以科技接受模式探討數位學習系統使用態度-以成長需求為調節變項. 資訊管理學報, 21(1), 83-106.
張榮忠 (2019)。以科技接受模式探討水性跑道產品使用的相對優勢，相容性，知覺有用性和知覺易用對採用意圖的影響效果: 以採用態度為中介變數。東海大學高階經營管理學系碩士論文。
張宏偉 (2012)。臺北市市民運動中心服務品質及消費者使用滿意度與再購意願之研究-以臺北市中山運動中心為例。國立台灣體育大學體育學系 (所) 刊，12(1)，45-60。
張偉豪 (2011)。 SEM論文寫作不求人，三星統計。
商業周刊 (2018，7月15日)。亞馬遜之後，最成功的網路公司Booking Holdings。 財經新報。2020年4月17日，取自: https://reurl.cc/d26EVq
張雅菁 (2017)。 探討消費者對共享經濟模式下網路訂房意向之研究-以Airbnb為例。國立中興大學資訊管理學系碩士論文。
彭惠儀 (2017)。以科技接受模式探討虛擬實境遊戲之使用意願。義守大學資訊
管理學系碩士論文。
陶曉波 (2013)。網絡負面口碑對消費者態度影響的實證研究-兼論企業的應對策略，中國人民大學管理評論期刊，3(3)，101-110。
廣編企劃 (2018，12月5日)。飯店業引領外來旅客的新起點：以智慧旅宿迎戰 OTA浪潮。INSIDE關鍵評論網媒體集團。2020年5月17日，取自: https://reurl.cc/ErE34k
洞察解析 (2021，3月22日)。「後疫情」時代觀光旅遊業再創高峰？人性化體驗 是關鍵。勤業眾信評論網。2021年3月17日，取自: https://reurl.cc/3ov04j
賴慧思 (2007)。彰化縣立員林國中學生休閒態度與休閒阻礙之研究。高應科大體育學刊，3 (14)，1-180。
魏文欽與朱聖和 (2008)。人格特質，工作態度，服務品質，工作績效及顧客滿意 度關連性之實證研究-以國內金融控股公司爲例。中華理論結構模式學會學報, 1(2), 1-24。
Abedi, E., Ghorbanzadeh, D., & Rahehagh, A. (2019). Influence of eWOM information on consumers’ behavioral intentions in mobile social networks: Evidence of Iran. Journal of Advances in Management Research, 17(1), 84-109.
Agyabeng-Mensah, Y., Ahenkorah, E., Afum, E., Agyemang, A. N., Agnikpe, C., & Rogers, F. (2020). Examining the influence of internal green supply chain practices, green human resource management and supply chain environmental cooperation on firm performance. Supply Chain Management: An International Journal, 25(5), 585-599.
Aisyah, W. U. N., Salim, F., & Sofyan, M. (2019). The influence of service quality and price on the interest of commuterline KRL passengers. International Journal of Management, 1(1), 13-18.
Al Halbusi, H., & Tehseen, S. (2018). The effect of electronic word-of-mouth (EWOM) on brand image and purchase intention: A conceptual paper. SocioEconomic Challenges, 3(2), 83-94.
Alfermann, D., Holl, C., & Reimann, S. (2021). "Should I stay or should I go?" Indicators of dropout thoughts of doctoral students in computer science. International Journal of Higher Education, 10(3), 246-258.
Arcand, M., PromTep, S., Brun, I., & Rajaobelina, L. (2017). Mobile banking service quality and customer relationships. International Journal of Bank Marketing. 35(7), 1068-1089.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291-295.
Augusto, M., & Torres, P. (2018). Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity. Journal of Retailing and Consumer Services, 42(1), 1-10.
Babić Rosario, A., De Valck, K., & Sotgiu, F. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about ewom creation, exposure, and evaluation. Journal of the Academy of Marketing Science, 48(3), 422-448.
Bajramovic, I., Zoric, G., & Masanovic, B. (2018). Attitudes of consumers from the Sarajevo canton in Bosnia and Herzegovina toward advertising through sport among the frequency of watching sports events. Journal of Anthropology of Sport and Physical Education, 2(2), 43-7.
Beldad, A. D., & Hegner, S. M. (2018). Expanding the technology acceptance model with the inclusion of trust, social influence, and health valuation to determine the predictors of German users’ willingness to continue using a fitness app: A structural equation modeling approach. International Journal of Human–Computer Interaction, 34(9), 882-893.
Bentler, P. M., & Wu, E. J. (1993). EQS/windows. BMDP statistical software incorporated. Behaviormetrika, 24(1), 71-83.
Berglas, N. F., Kimport, K., Mays, A., Kaller, S., & Biggs, M. A. (2021). “It's worked well for me”: Young women's reasons for choosing lower-efficacy contraceptive methods. Journal of Pediatric and Adolescent Gynecology, 34(3), 341-347.
Blut, M. (2016). E-service quality: Development of a hierarchical model. Journal of Retailing, 92(4), 500-517.
Bollen, K. A. (1989). A new incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316.
Bouvier, B. A., Elston, B., Hadland, S. E., Green, T. C., & Marshall, B. D. (2017). Willingness to use a supervised injection facility among young adults who use prescription opioids non-medically: A cross-sectional study. Harm Reduction Journal, 14(1), 1-9.
Caffaro, F., Cremasco, M. M., Roccato, M., & Cavallo, E. (2020). Drivers of farmers’ intention to adopt technological innovations in Italy: The role of information sources, perceived usefulness, and perceived ease of use. Journal of Rural Studies, 76(1), 264-271.
Chen, L., & Aklikokou, A. K. (2020). Determinants of E-government adoption: Testing the mediating effects of perceived usefulness and perceived ease of use. International Journal of Public Administration, 43(10), 850-865.
Chenet, P., Tynan, C., & Money, A. (1999). Service performance gap: Reevaluation and redevelopment. Journal of Business Research, 46(2), 133-147.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
Corluka, M., & Bjelica, M. (2019). A content analysis of published articles in journal of anthropology of sport and physical education from 2017 to 2018. Journal of Anthropology of Sport and Physical Education, 3(1), 47-53.
Davis, F. D. (1989). Perceived Usefulness, Perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Demir, A., Maroof, L., Khan, N. U. S., & Ali, B. J. (2020). The role of e-service quality in shaping online meeting platforms: A case study from higher education sector. Journal of Applied Research in Higher Education, 13(5), 1436-1463.
Derbaix, C., & Vanhamme, J. (2003). Inducing word-of-mouth by eliciting surprise–a pilot investigation. Journal of Economic Psychology, 24(1), 99-116.
Dinçer, M. Z., & Alrawadieh, Z. (2017). Negative word of mouse in the hotel industry: A content analysis of online reviews on luxury hotels in Jordan. Journal of Hospitality Marketing & Management, 26(8), 785-804.
Djurisic, V., Perovic, D., & Masanovic, B. (2018). Attitudes of consumers from Podgorica toward advertising through sport among the question how often consumers purchase sporting goods. Journal of Anthropology of Sport and Physical Education, 2(2), 55-60.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307-319.
Dong, E., Du, H., & Gardner, L. (2020). An interactive web-based dashboard to track COVID-19 in real time. The Lancet Infectious Diseases, 20(5), 533-534.
Edgar, M. C., Monsees, S., Rhebergen, J., Waring, J., Van der Star, T., Eng, J. J., & Sakakibara, B. M. (2017). Telerehabilitation in stroke recovery: A Survey on access and willingness to use low-cost consumer technologies. Telemedicine and e-Health, 23(5), 421-429.
Elwalid, A. I., & Mitra, D. (1993). Effective bandwidth of general Markovian traffic sources and admission control of high speed networks. IEEE/ACM Transactions on Networking, 1(3), 329-343.
Falode, O. C. (2018). Pre-service teachers’ perceived ease of use, perceived usefulness, attitude and intentions towards virtual laboratory package utilization in teaching and learning of physics. Malaysian Online Journal of Educational Technology, 6(3), 63-72.
Farzin, M., & Fattahi, M. (2018). EWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161-183.
Fatima, T., Malik, S. A., & Shabbir, A. (2018). Hospital healthcare service quality, patient satisfaction and loyalty: An investigation in context of private healthcare systems. International Journal of Quality & Reliability Management, 35(6), 1195-1214.
Fishbein, M., & Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81(1), 59.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Gardasevic, J., Stupar, D., & Maksimovic, N. (2018). Attitudes of consumers from Educons university toward advertising through sport among the question how often they participate in sports activities. Journal of Anthropology of Sport and Physical Education, 2(3), 137-142.
Gardasevic, J., Stupar, D., & Maksimovic, N. (2018). Attitudes of consumers from Educons university toward advertising through sport among the question how often they participate in sports activities. Journal of Anthropology of Sport and Physical Education, 2(3), 137-142.
Garvin, D. A. (1984). Product quality: An important strategic weapon. Business Horizons, 27(3), 40-43.
Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237-2241.
Gunawan, F., Ali, M. M., & Nugroho, A. (2019). Analysis of the effects of perceived ease of use and perceived usefulness on consumer attitude and their impacts on purchase decision on pt tokopedia in jabodetabek. European Journal of Business and Management Research, 4(5), 100-102.
Hair, J. F., Ortinau, D. J., & Harrison, D. E. (2010). Essentials of marketing research (Vol. 2), New York, NY, Inc.
Hallin, J., Engstrom, L. D., Hargis, L., Calinisan, A., Aranda, R., Briere, D. M., & Christensen, J. G. (2020). The KRASG12C inhibitor MRTX849 provides insight toward therapeutic susceptibility of KRAS-Mutant cancers in mouse models and patients therapeutic insight from the KRASG12C inhibitor MRTX849. Cancer discovery, 10(1), 54-71.
Hamari, J., Hanner, N., & Koivisto, J. (2017). Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games. International Journal of Information Management, 37(1), 1449-1459.
Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80(1), 197-206.
Hayes, A. F. (2009). Beyond aron and Kenny: Statistical mediation analysis in the new millennium. Communication Monographs, 76(4), 408-420.
Hong, S. J., Choi, D., & Chae, J. (2020). Exploring different airport users’ service quality satisfaction between service providers and air travelers. Journal of Retailing and Consumer Services, 52(1), 101-107.
Hong, S. J., Choi, D., & Chae, J. (2020). Exploring different airport users’ service quality satisfaction between service providers and air travelers. Journal of Retailing and Consumer Services, 52(1), 101-117.
Hossain, M. A., Jahan, N., Fang, Y., Hoque, S., & Hossain, M. S. (2019). Nexus of electronic word-of-mouth to social networking sites: A sustainable chatter of new digital social media. Sustainability, 11(3), 759.
Huang, L. S., Gunawan, C., Yen, Y. K., & Chang, K. F. (2015). Direct determination of a small-molecule drug, valproic acid, by an electrically-detected microcantilever biosensor for personalized diagnostics. Biosensors, 5(1), 37-50.
Hussain, S., Guangju, W., Jafar, R. M. S., Ilyas, Z., Mustafa, G., & Jianzhou, Y. (2018). Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. Computers in Human Behavior, 80(2), 207-256.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-commerce: The analysis of perceived usefulness perceived ease of use, and perceived trust: Case study in Ikens wholesale trade, Jakarta–Indonesia. Saudi Journal of Business and Management Studies, 2(11), 995-1007.
Khaleeli, M., & Jawabri, A. (2021). The effect of environmental awareness on consumers’ attitudes and consumers’ intention to purchase environmentally friendly products: Evidence from United Arab Emirates. Management Science Letters, 11(2), 555-560.
Kim, J., Lee, H. S., Song, I. S., & Jung, K. H. (2019). DeNTNet: Deep neural transfer network for the detection of periodontal bone loss using panoramic dental radiographs. Scientific Reports, 9(1), 1-9.
Kovacevic, D., Milosevic, Z., & Masanovic, B. (2018). Attitudes of consumers from Podgorica toward advertising through sport among the question how often they participate in sports activities. Journal of Anthropology of Sport and Physical Education, 2(2), 61-65.
Krieger, M. S., Yedinak, J. L., Buxton, J. A., Lysyshyn, M., Bernstein, E., Rich, J. D., & Marshall, B. D. (2018). High willingness to use rapid fentanyl test strips among young adults who use drugs. Harm Reduction Journal, 15(1), 1-9.
Lamont, J. M., Wagner, K. M., & Incorvati, C. G. (2019). The relationship of self-objectification and body shame to attitudes toward and willingness to use reusable menstrual products. Women's Reproductive Health, 6(1), 1-16.
León, C., Cardoso, L., Mackin, S., Bock, B., & Gaeta, J. M. (2018). The willingness of people who inject drugs in Boston to use a supervised injection facility. Substance Abuse, 39(1), 95-101.
Lien, C. H., Cao, Y., & Zhou, X. (2017). Service quality, satisfaction, stickiness, and usage intentions: An exploratory evaluation in the context of WeChat services. Computers in Human Behavior, 68(1), 403-410.
Ma, Y. J., Gam, H. J., & Banning, J. (2017). Perceived ease of use and usefulness of sustainability labels on apparel products: Application of the technology acceptance model. Fashion and Textiles, 4(1), 1-20.
Ma, Y. J., Gam, H. J., & Banning, J. (2017). Perceived ease of use and usefulness of sustainability labels on apparel products: Application of the technology acceptance model. Fashion and Textiles, 4(1), 1-20.
Mahapatra, S., & Mishra, A. (2017). Acceptance and forwarding of electronic word of mouth. Marketing Intelligence & Planning, 35(5), 594-610.
Mariri, T., & Chipunza, C. (2009). In-store shopping environment and impulsive buying. African Journal of Marketing Management, 1(4), 102-108.
Marsh, H. W., Balla, J. R., & Hau, K. T. (1996). An evaluation of incremental fit indices: A clarification of mathematical and empirical properties. Advanced Structural Equation Modeling: Issues and techniques (315-353), Lawrence Erlbaum Associates, Inc.
Masanovic, B. (2018). Comparative study of anthropometric measurement and body composition between junior basketball and volleyball players from Serbian national league. Sport Mont, 16(3), 19-24.
Mensah, I. K., Vera, P., & Mi, J. (2018). Factors determining the use of e-government services: An empirical study on Russian students in China. International Journal of E-Adoption (IJEA), 10(2), 1-19.
Milosevic, Z., Bjelica, D., & Masanovic, B. (2019). Attitudes of consumers from autonomous province of vojvodina toward advertising through sport for the question: How often do consumers purchase sporting goods. Sport Mont, 17(1), 39-43.
Milovic, N., Corluka, M., & Masanovic, B. (2018). Attitudes of consumers from Podgorica toward advertising through sport among the frequency of watching sports events. Journal of Anthropology of Sport and Physical Education, 2(2), 71-76.
Mugion, R. G., Toni, M., Raharjo, H., Di Pietro, L., & Sebathu, S. P. (2018). Does the service quality of urban public transport enhance sustainable mobility? Journal of Cleaner Production, 174(1), 1566-1587.
Mutahar, A. M., Daud, N. M., Thurasamy, R., Isaac, O., & Abdulsalam, R. (2018). The mediating of perceived usefulness and perceived ease of use: The case of mobile banking in Yemen. International Journal of Technology Diffusion (IJTD), 9(2), 21-40.
Oni, A. A., Adewoye, O. J., & Eweoya, I. O. (2016). E-banking users’ behaviour: e-service quality, attitude, and customer satisfaction. International Journal of Bank Marketing, 34(3), 347-367.
Oskamp, S., & Schultz, P. W. (2005). Attitudes and opinions. Psychology Press, 4(3), 111-118.
Palese, B., & Usai, A. (2018). The relative importance of service quality dimensions in E-commerce experiences. International Journal of Information Management, 40(1), 132-140.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Park, D. H., & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic Commerce Research and Applications, 7(4), 399-410.
Parry, M. E., Kawakami, T., & Kishiya, K. (2012). The effect of personal and virtual word‐of‐mouth on technology acceptance. Journal of Product Innovation Management, 29(6), 952-966.
Perangin-angin, W. A., Respati, A. D., & Kusumawati, M. D. (2018). Pengaruh perceived usefulness dan perceived ease of use terhadap attitude toward using e-faktur. Jurnal Riset Ekonomi Dan Manajemen, 16(2), 307-322.
Phan, Q. P. T., & Pilík, M. (2018). The relationship between website design and positive ewom intention: Testing mediator and moderator effect. Journal of Business Economics and Management, 19(2), 382-398.
Regan, W. J. (1963). The service revolution. Journal of Marketing, 27(3), 57-62.
Rosenberg, M. (1965). Rosenberg self-esteem scale (RSE). Acceptance and Commitment Therapy. Measures Package, 61(52), 18.
Saranto, K., Kivekäs, E., Kuosmanen, P., & Kinnunen, U. M. (2018). Electronic health services in the patients' daily activities-willingness to use health village services. The Future of Co-Created EHealth. 247(3), 586-590.
Schlag, M., & Imhof, M. (2017). Does perceived ease of use mitigate computer anxiety and stimulate self-regulated learning for pre-service teacher students? International Journal of Higher Education, 6(3), 154-168.
Septianto, F., & Chiew, T. M. (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services, 44(1), 1-10.
Setiawan, M., & Setyawati, C. Y. (2020). The influence of perceived ease of use on the intention to use mobile payment. Journal of Accounting and Strategic Finance, 3(1), 18-32.
Shamdasani, P. N., & Balakrishnan, A. A. (2000). Determinants of relationship quality and loyalty in personalized services. Asia Pacific Journal of Management, 17(3), 399-422.
Shankar, A., & Jebarajakirthy, C. (2019). The influence of e-banking service quality on customer loyalty: A moderated mediation approach. International Journal of Bank Marketing, 37(5), 1119-1142.
Shareef, M. A., Mukerji, B., Alryalat, M. A. A., Wright, A., & Dwivedi, Y. K. (2018). Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers. Journal of Retailing and Consumer Services, 43(1), 258-268.
Sherifi, I., & Senja, E. (2018). Internet usage on mobile devices and their impact on evolution of informative websites in Albania. European Journal of Business, 3(6), 37-43.
Shima, N., & Mohamadali, A. K. (2017). Examining the factors affecting willingness to use electronic banking: the integration of TAM and TPB models with electronic service quality. Journal of Fundamental and Applied Sciences, 9(1), 824-841.
Sijoria, C., Mukherjee, S., & Datta, B. (2019). Impact of the antecedents of electronic word of mouth on consumer based brand equity: A study on the hotel industry. Journal of Hospitality Marketing & Management, 28(1), 1-27.
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.
Steriade, M., Deschenes, M., Domich, L., & Mulle, C. (1985). Abolition of spindle oscillations in thalamic neurons disconnected from nucleus reticularis thalami. Journal of Neurophysiology, 54(6), 1473-1497.
Suleman, D., & Zuniarti, I. (2019). Consumer decisions toward fashion product shopping in Indonesia: The effects of attitude, perception of ease of use, usefulness, and trust. Management Dynamics in the Knowledge Economy, 7(2), 133-146.
Tahar, A., Riyadh, H. A., Sofyani, H., & Purnomo, W. E. (2020). Perceived ease of use, perceived usefulness, perceived security and intention to use e-filing: The role of technology readiness. The Journal of Asian Finance, Economics and Business, 7(9), 537-547.
Tapp, J. L., Kelman, H. C., Wrightsman, L. S., Triandis, H. C., & Coelho, G. V. (1974). Continuing concerns in cross-cultural ethics: A report. International Journal of Psychology, 9(3), 231-249.
Venkatesh, V., & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision Sciences, 27(3), 451-481.
Verma, M., Loha, C., Sinha, A. N., & Chatterjee, P. K. (2017). Drying of biomass for utilising in co-firing with coal and its impact on environment–A review. Renewable and Sustainable Energy Reviews, 71(1), 732-741.
Vosooghi, R., Kamel, J., Puchinger, J., Leblond, V., & Jankovic, M. (2019). Robo-Taxi service fleet sizing: Assessing the impact of user trust and willingness-to-use. Transportation, 46(6), 1997-2015.
Vukotic, M., Corluka, M., & Masanovic, B. (2018). Attitudes of consumers from the mostar canton in Bosnia and Herzegovina toward advertising through sport among the frequency of watching sports events. Journal of Anthropology of Sport and Physical Education, 2(2), 19-23.
Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of Marketing Research, 24(3), 258-270.
Xia, L., Lam, S. K., Chen, D., Wang, J., Tang, Q., & Yan, X. (2017). Can knowledge‐based N management produce more staple grain with lower greenhouse gas emission and reactive nitrogen pollution? A meta‐analysis. Global Change Biology, 23(5), 1917-1925.
Xu, W., Song, Q., Xu, J. F., Serpe, M. J., & Zhang, X. (2017). Supramolecular hydrogels fabricated from supramonomers: A novel wound dressing material. ACS Applied Materials & Interfaces, 9(13), 11368-11372.
Yen, C. L. A., & Tang, C. H. H. (2019). The effects of hotel attribute performance on electronic word-of-mouth (ewom) behaviors. International Journal of Hospitality Management, 76(1), 9-18.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and control processes in the delivery of service quality. Journal of Marketing, 52(2), 35-48.
Zhou, H., Yu, K. M., Chen, Y. C., & Hsu, H. P. (2021). A hybrid feature selection method RFSTL for manufacturing quality prediction based on a high dimensional imbalanced dataset. IEEE Access, 9(1), 29719-29735.