本研究以2010至2021 年間臺灣的公開上市公司為樣本，探討投資者關注程度、企業社會責任與財務績效的關聯。實證結果發現投資者關注程度對企業社會責任具有正向關係，顯示投資者關注程度較高的企業較重視企業社會責任，雖在企業社會責任對財務績效方面沒有顯著影響，因企業社會責任的揭露可能僅在特定條件下才對財務績效有正向影響，但投資者關注程度對財務績效仍具有正向影響，而企業社會責任的執行則對營業收入有顯著的正向影響，較願意執行企業社會責任之企業的營業收入較高。

This thesis examines the relationship between investor attention, corporate social responsibility (CSR), and company performance using data from listed firms in Taiwan for the period 2010 to 2021. The results show that investor attention is positively related to CSR, suggesting that firms with higher investor attention place more importance on CSR. Investor attention also has a positive effect on company performance. However, CSR does not have a significant effect on company performance, except under certain conditions. Additionally, firms with higher operating revenues have a positive effect on CSR compared to firms with lower operating revenues. Philanthropic activities can also help increase revenues.

第一章 緒論 1
第一節、研究背景與動機 1
第二節、研究問題與目的 2
第三節、研究範圍與方法 3
第四節、研究架構 3
第五節、研究貢獻 4
第二章 文獻回顧 5
第一節、企業社會責任的定義 5
第二節、企業社會責任與財務績效之相關性 10
第三節、投資者關注程度之影響 12
第三章 研究方法與資料來源 14
第一節、研究假說 14
第二節、研究變數 15
第三節、變數定義及衡量 19
第四節、模型建立 21
第五節、敘述性統計分析 23
第六節、各變數之相關性 25
第四章 實證分析 27
第ㄧ節、投資者關注度與企業社會責任之關係探討 27
第二節、企業社會責任與財務績效之關係探討 28
第三節、營業收入與企業社會責任之關係探討 32
第五章 結論及建議 34
第一節、結論 34
第二節、研究建議 35
參考文獻 36
附錄 41

中文文獻
陳振遠、王健聰、洪世偉，2017，「公司治理對於企業社會責任、公司價值之影響」，中山管理評論，25卷1期:135~176.

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