本文以2014年至2020年臺灣上市櫃公司為樣本，觀察企業實踐企業社會責任，與財務績效和聲譽之間彼此的關係。本文將18個財務和治理變數，歸類於10個面向，用以建構企業聲譽指數，並以其探討聲譽是否會在財務績效與企業社會責任中扮演中介角色。透過拔靴法(Bootstrapping)和偏最小平方迴歸(Partial least squares regression , PLS)，本文發現聲譽在企業社會責任與財務績效的模型中扮演中介的作用。本文研究結果證實，(1) 企業實踐社會責任，可以提升企業財務績效，並可以促進企業聲譽提升；(2) 良好的企業聲譽可以進一步提升企業財務績效，也就是企業聲譽在企業社會責任對企業財務績效的作用的過程中存在中介效果。

This study investigates the relationship between corporate social responsibility, financial performance and corporate reputation using Taiwan list companies for the period from 2014 to 2020. The corporate reputation index is construct from 18 financial and governance variables in 10 aspects, which used to test whether the reputation plays an intermediary role between financial performance and corporate social responsibility. The empirical results show that, through bootstrapping and partial least squares regression methods, this study finds that corporate reputation plays an intermediary role in the model of corporate social responsibility and financial performance. This study shows that (1) corporate social responsibility can improve corporate financial performance; (2) corporate social responsibility can promote the corporate reputation, and a good corporate reputation further promotes the improvement of corporate financial performance, that is, corporate reputation has an intermediary effect on the relationship between corporate social responsibility and corporate financial performance.

表目錄 3
圖目錄 4
第一章 緒論 5
第一節 研究背景與動機 5
第二節 研究目的 6
第三節 研究架構與流程 7
第二章 文獻回顧 9
第一節 企業社會責任背景研究 9
第二節 企業社會責任與財務績效 10
第三節 企業社會責任與企業聲譽 12
第四節 企業聲譽與財務績效 14
第五節 論文假說 15
第三章 研究設計 17
第一節 研究樣本與數據來源 17
第二節 變數選取 17
第三節 中介效應分析方法 21
第四節 實證模型 24
第四章 實證結果 25
第一節 樣本敘述性統計 25
第二節 相關係數表 26
第三節 結構方程模式拔靴法檢定 27
第四節 結構方程模式偏最小平方迴歸檢定 29
第五章 結論 31
第一節 研究結論 31
第二節 研究限制與建議 32
參考文獻 33

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