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作者:嚴惠慈
作者(英文):Hui-Tzu Yen
論文名稱:美容醫學業永續經營下專案價值之研究
論文名稱(英文):Studies on the Project Value under an Enterprise of Aesthetic Medicine with Sustainability
指導教授:林達榮
指導教授(英文):Tyrone T. Lin
口試委員:林進財
陳澤義
葉彩蓮
褚志鵬
林達榮
口試委員(英文):Chin-Tsai Lin
Tser-Yieth Chen
Tsai-Lien Yeh
Chih-Peng Chu
Tyrone T. Lin
學位類別:博士
校院名稱:國立東華大學
系所名稱:企業管理學系
學號:810332009
出版年(民國):110
畢業學年度:109
語文別:中文
論文頁數:133
關鍵詞:永續經營專案價值決策評估風險管理TBL模型美容醫學業
關鍵詞(英文):SustainabilityProject ValueDecision MakingRisk ManagementTriple Bottom Line ModelAesthetic Medicine
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本研究旨在探討美容醫學業追求永續經營下導入Triple Bottom Line (TBL) 模型在社會、經濟、環境三構面中,從經營者角度探討各構面與整體專案價值,嘗試建構永續經營整體價值之一般化數學模型,及考量綜效價值後各構面最適權重比例,以滿足美容醫學業永續經營下專案價值最大化之目標。從社會構面中內部員工職能訓練時間投入成本專案中,探討訓練成本對醫療糾紛下嘗試導入訓練時間投入成本價值之數學模型,所產生社會構面專案價值進行評估。在經濟構面的廣告行銷專案中,探討經營者在面對不確定美容醫學業環境下廣告預算費用分配的最適投入比例及路徑,以建構廣告預算分配專案價值。此外,探討美容醫學業追求綠色成本投資其環境構面專案價值,利用非線性收益-成本效用函數關係之風險趨避態度,建構最適決策評估模型。最後,本研究從美容醫學業永續經營綜效價值,導入外在環境在樂觀/正常/悲觀條件下,嘗試評估社會、經濟、環境構面最適權重比例,找出美容醫學業永續經營下整體最適專案價值。研究結果提供在美容醫學業永續經營下面臨外在環境不確定時,有助於該行業考量經營風險並提高美容醫學產業擁有的競爭優勢,以增進企業永續經營發展契機的可行性參考。
This dissertation aims to explore the project values from three dimensions: social dimension, economic dimension, and environmental dimension using the Triple Bottom Line (TBL) model in an aesthetic medicine enterprise to pursue sustainability from the business perspective exploring each dimension and overall project value. This dissertation tries to construct sustainability through the generalized mathematical model to reach the optimal weighted ratio of each dimension after considering synergy value so as to meet the goal of maximizing value from the overall project under sustainable management in an aesthetic medicine enterprise. From the internal staff’s functional training time of input cost in social structure, this dissertation discusses a mathematical model of training cost to input training time’s investment cost value under medical disputes and evaluates the project value for social dimension generated. In an ad marketing project, in order to construct the project value of advertising budget allocation, this dissertation studies an optimal proportion and path of advertising budget allocation in facing uncertainty in an aesthetic medical enterprise. In addition, this dissertation focuses on the project value of the environmental dimension of aesthetic medical enterprise which pursuing green cost investment and builds an optimal decision-making model through risk avoidance attitude with nonlinear benefit-cost utility perspective. Finally, this dissertation evaluates an optimal weighted ratio of social, economic, and environmental dimensions under optimistic/normal/pessimistic conditions from the project value for more comprehensive effects of sustainability in an aesthetic medicine enterprise, and finds out the optimal TBL project value. The research results of this dissertation provide a feasible reference for the aesthetic medicine enterprise to meet risk management and to improve the competitive advantages of the aesthetic medicine industry facing external environment uncertainty, so as to enhance the future development opportunities for sustainability.
誌謝 ⅰ
摘要 ii
目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 5
第四節 研究架構 8
第五節 研究流程 9
第二章 文獻探討 11
第一節 企業永續經營下整體經營價值的相關文獻 11
第二節 三重底線社會構面指標-職能訓練成本議題專案的相關文獻 21
第三節 三重底線經濟構面指標-廣告行銷議題專案的相關文獻 24
第四節 三重底線環境構面指標-綠色設備投資議題專案的相關文獻 26
第五節 美容醫學業永續經營三重底線構面專案價值研究方法文獻 28
第三章 永續經營思維下專案價值模型建構 35
第一節 社會構面指標-職能訓練投入成本之專案模型建構 35
第二節 經濟構面指標-廣告預算分配決策專案模型建構 43
第三節 環境構面指標-醫療設備採購綠色成本投入專案模型建構 49
第四節 三重底線模式專案占永續經營綜效價值最適權重比例 58
第四章 數值例及模擬分析 63
第一節 社會構面-職能訓練投入時間成本專案之數值例及敏感度分析 63
第二節 經濟構面-廣告預算分配專案之數值例及敏感度分析 71
第三節 環境構面-醫療設備採購綠色成本專案之數值列及敏感度分析 81
第四節 永續經營下三重底線模式經營專案綜效價值權重比例及整體價值數值例及敏感度分析 91
第五章 結論與建議 97
第一節 結論 97
第二節 研究限制 103
第三節 未來研究之建議 104
參考文獻 105

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